I’m Pauline, a French Creative Director and Designer based in Bordeaux, FR. I’m also a strategic creative leader and mentor. Over the last 14+ years, I’ve worked with wonderful brands like Target, DISH Network, Boost Mobile, Boost Infinite, Southwest, Hasbro, Universal, DreamWorks, Nickelodeon, Warner Brothers, Saban, and Mattel. I supported established and emerging brands in finding their voice and shaping complex ideas into long-lasting legacies.
I’ve had the opportunity to lead full 360 campaigns from concept to production. My job is more than ideas, I also must take into account the client’s overall goals, budget, and timelines to deliver on those ideas and make them a reality.
My team is everything! I have led and developed solid creative teams with varying talent and experience levels. I thrive on collaboration and understand how to lead and partner with art, design, copy, production, subject matter experts, and stakeholders to build the best campaigns. I am an extremely passionate storyteller, I believe in being authentic and having fun doing it. I am always thinking creatively and proactively about the brand's future needs.
When I'm not at work, I value the power of multiculturalism and diversity. I think being a good person trumps everything else, and that Friday nights are for board games with friends and family.
I’ve had the opportunity to lead full 360 campaigns from concept to production. My job is more than ideas, I also must take into account the client’s overall goals, budget, and timelines to deliver on those ideas and make them a reality.
My team is everything! I have led and developed solid creative teams with varying talent and experience levels. I thrive on collaboration and understand how to lead and partner with art, design, copy, production, subject matter experts, and stakeholders to build the best campaigns. I am an extremely passionate storyteller, I believe in being authentic and having fun doing it. I am always thinking creatively and proactively about the brand's future needs.
When I'm not at work, I value the power of multiculturalism and diversity. I think being a good person trumps everything else, and that Friday nights are for board games with friends and family.
Creative Director
Boost Mobile (Denver, CO)
August 2023 – April 2024
• Established the entire creative department comprised of designers, motion designers, producers, writers, and project managers.
• Defined the organizational structure, managed operations, recruiting, delegation of workload, and on time delivery of over 170 projects a month, serving 100 marketing collaborators.
• Owned the branding, media deployment, and development of the new brand image, the go to market (GToM) plan through to its implementation in 7,000 stores nationwide with a creative budget of $75 million per year.
• Deployed 360º campaigns for iPhone 15, as well as the new Motorola and Samsung devices.
• Defined the organizational structure, managed operations, recruiting, delegation of workload, and on time delivery of over 170 projects a month, serving 100 marketing collaborators.
• Owned the branding, media deployment, and development of the new brand image, the go to market (GToM) plan through to its implementation in 7,000 stores nationwide with a creative budget of $75 million per year.
• Deployed 360º campaigns for iPhone 15, as well as the new Motorola and Samsung devices.
Associate Creative Director
DISH Network, Oneten Creative (Denver, CO)
July 2018 – August 2023
Led creative at a fast-paced, in-house agency within Fortune 200 Company. Assemble and oversee teams of up to 20 people to deliver unique UI/UX, branding, storytelling, campaign, social, digital, video, and other full-funnel marketing solutions for DISH Network and Republic Wireless.
• Collaborate cross-functionally and with external partners on high-profile TV and
web projects.
web projects.
• Optimized 1,000+ hours of social media projects.
• Grew projects from 10 to 200+ a month over the last 3 years.
• Defined viewer and client personas creating processes to outline client journey and messaging across their journey, creating brand love and loyalty.
• Maintained a proven track record of building, developing, and retaining
amazing teams.
amazing teams.
Senior Graphic Designer, Art Director
ASO Worldwide, (Sarasota, Fl)
Mar 2016 – June 2018
•Art Directed and designed First aid licensed products, packaging, and display for our major customers, including Target, WalMart, CVS, Walgreens, and Costco.
•Oversaw relationships with creative departments and developed art for Hasbro, Universal, DreamWorks, Nickelodeon, Warner browsers, Saban, Mattel.
•Optimizing family-friendly product design, through user research and testing.
•Kept projects on timelines for QA/FDA approvals and production budgets.
Senior Graphic Designer
Optym, (Gainesville, Fl)
November 2013 – February 2016
•Successfully executed day-to-day delivery of design requests while working collaboratively with design peers, copywriters, project managers, and creative director.
•Rebranded the company from one product to a suite of software for southwest airlines and FedEx.
•Created effective brand marketing and advertising materials for multiple mediums such as short films and video user manuals, tradeshow designs, booklets, brochures, and presentations.
•Led UI/UX, coding of Optym website to promote the product pages and increase conversions.
•Owned the architectural design of corporate headquarters in the U.S., India, and Armenia. Designing a multicultural space with brand consistency while staying within budget (over $5 million between offices) was critical. Reported directly to the CEO.
•Forecasted annual marketing budget and planned the company needs, resources, and marketing tactics.
•Trained and art directed the Junior designer.
LEADERSHIP SKILLS
Creative direction
Innovative problem-solving
Agile project management
Communication & presentation
Mentorship
LANGUAGES
English, French
AWARDS
Addy Awards 2015
Gold with Optym for Best Website
National Award 2007
Toulouse Lautrec Museum (Albi, France)
COMPUTER SKILLS
Adobe Creative Suite Cloud, After Effects, Adobe Premiere, Sketch, Figma, Invision, Wordpress, Wrike, Knak, and HTML, CSS coding.
EDUCATION
ECV (Ecole de Communication Visuelle de Bordeaux, France)
Master in graphic design focused on advertising 360.
Master in graphic design focused on advertising 360.
VOLUNTEER EXPERIENCE
ADP List February 2022 – Present
Mentor
Grandir avec Eux August 2019 – Present
Graphic Designer for a non-profit Organization in Vietnam promoting lasting change by getting kids back into the education system.
Out at DISH July 2018 – Present
Co-President